Food delivery service DoorDash said it would start taking orders in the Australian city of Melbourne Wednesday, its first strike outside North America, adding to the competition in the nation’s home-delivery service industry.
The most prominent U.S. food delivery firm will tackle Uber Technologies’s Uber Eats, Just Eats’s Menulog and Britain’s Deliveroo as the Australian food delivery industry shows indicators of slowing after years of rapid development, based on official numbers.
DoorDash mentioned in a statement it would sell deliveries from thousands of restaurants in the central business region and inner suburbs of Australia’s second-largest city with intentions to expand to the rest of the world’s No. 14 economy by 2020 end.
The company didn’t give a reason for beginning its Australian business in Melbourne; however, the metropolis of 4.5 million residents has been a preferred entry-point for global corporations in the “sharing economy.”
With more affordable real estate than Sydney, Uber has routinely introduced new offerings in the metropolis, while several Chinese and Singapore-controlled dockless bicycle rental firms have picked Melbourne to launch in Australia.
San Francisco stationed DoorDash, whose investors include Japanese holding conglomerate SoftBank, Sequoia Capital, and Charles River Ventures, was incorporated in 2013 by Stanford students Andy Fang, Stanley Tang, Tony Xu, and Evan Moore.
In May, the corporate said it raised $600 million in its newest round of investment, valuing the startup at $12.6 billion.
The food delivery industry makes money by connecting restaurants with private delivery drivers on a smartphone app for a commission.